2019 ARI STATION

SUPERDRY

As a part of SDMYWAY (Superdry My Way), this concept store offers experiential and activity elements to the campaign. This concept store let customers to really engage with Superdry’s brand and its products. Customers can join special workshops, where they can customize their t-shirts and limited-edition tote bag, and win special prize playing the ‘Superdry Lucky Wheel’ game.

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